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詳細資料ISBN：9789814646956 叢書系列：管理學 規格：平裝 / 630頁 / 普通級/ 單色印刷 / 11版 出版地：台灣 內容簡介 1. UPDATED! IN PRACTICE BOXES " HAVE BEEN ADDED TO THIS EDITION TO REINFORCE CONCEPTS LEARNED IN THE CHAPTER. ANSWERS TO IN PRACTICE BOX QUESTIONS ARE ALSO INCLUDED IN THE INSTRUCTOR'S MANUAL. 2. NEW MANAGEMENT CONNECTION BRIEFS, WHICH SHOW STUDENTS HOW THE CHAPTER MATERIAL RELATES BACK TO THE COMPANY, SITUATION, OR LEADER HIGHLIGHTED IN THE CHAPTER OPENER. TOPICS FROM COMPANIES, SUCH AS, FACEBOOK, AMAZON, WALT DISNEY COMPANY, POPCHIPS, GENERAL MOTORS, AND MORE. 3. NEW CONCLUDING CASES THROUGHOUT THAT REINFORCE KEY CHAPTER ELEMENTS AND THEMES. NEW CASES INCLUDE: SOARING EAGLE SKATE COMPANY (CHAPTER 3), WISH YOU WOULD (CHAPTER 4), NET-WORK DOCS (CHAPTER 6), SCROLLCO (CHAPTER 7), NICHE HOTEL GROUP (CHAPTER 11), BREITT, STARR & DIAMOND LLC (CHAPTER 12), EXCEL PRO DRILLING SYSTEMS (CHAPTER 14), AND EATWELL TECHNOLOGIES (CHAPTER 18). 4. COMPLETED UPDATED AND REVISED " WITH NEW MATERIAL, DESCRIPTIONS, EXAMPLES, TABLES, INCLUDING: ACQUISITIONS BY TWITTER; EXAMPLE OF ETSY; TABLE 5.4 OF UNISYS CORPORATIONS CODE OF ETHICS; EXAMPLE OF LISTENING; EXAMPLES OF ITMD AND CARE AT HAND " HEALTH CARE TECHNOLOGY COMPANIES RECEIVING GRANTS IN AN AREA OF DEMAND, AND MATERIAL ON FINANCIAL NEEDS OF A START-UP. |
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